For many of you loyal readers, the time is coming to start thinking about college majors or post-graduation plans. Maybe you have thought about going to medical school or law school, and those are definitely awesome degrees to pursue. However, have you ever thought about majoring in marketing? Often, marketing gets a bad rep as people assume it will be difficult to find a job or earn a high salary. We come bearing good news: this could not be further from the truth. The things you can do with a marketing degree are endless! Since we know some of you may have some misconceptions about marketing, we have answered a few frequently asked questions that might help you to better understand the advantages of a marketing degree. Maybe after reading this, you just might discover that marketing is right for you! Even if you are already in college, it might not be too late to consider marketing as your major.
Why should I study marketing?
First and foremost, everyone uses marketing. Whether we’re talking about firms or individuals, marketing is what makes sure people know about what you’re trying to sell. Because of its universality, marketing will always be needed, regardless of technological change. While some jobs will eventually be phased out as computers and AI become more and more advanced, marketers will still be in high demand. As long as there are goods, services, abilities, or ideas to be sold, marketers have a place in the workforce.
Marketing also surrounds us constantly, so it’s good to understand what companies are trying to encode, and how they’re using advertisements and certain strategies to do so. Social media, television, the internet, stores, and roads all have advertisements and marketing plastered all over them.
Speaking most practically, marketing can give you job opportunities that are incredibly diverse. We’ll address this more in our third question of the FAQ below, but it’s good to know that you’ll be learning a great deal of data analytics as well as creative skills. Marketing can be a forum for creativity and artistic talent in the business world.
How can I market myself to employers?
Get on LinkedIn! If you aren’t sure how to do that, or why LinkedIn is important, don’t worry, we’ve got you covered. Check out our very first blog post for more details on how to use the professional world’s secret weapon. In addition to LinkedIn, generally try to maintain a positive social media presence. Facebook, Instagram, and Twitter can help you land a job and not just hurt your chances. If, however, you’re posting pictures of you at a drunken tailgate instead of you winning a research award, it’s not going to aid in your job application process.
Be involved at your school. Academics are important, and you should definitely do well in your classes. But, you also need extracurricular involvement to really stand out. Business clubs often create the opportunity to do case competitions and practice real consulting skills that will absolutely involve marketing. However, if that’s not your jam, do whatever you’re passionate about. Whether you join the marching band or student government, being a leader on campus makes you extremely marketable to employers. Most colleges also offer on campus interview times or info sessions with companies looking to recruit. If you do go to an interview, make sure you’ve researched the company beforehand. Showing up without knowing anything can be embarrassing, and info sessions are a great way to learn more about the company and meet alumni from your school who work there. Be sure to take advantage of these opportunities and start networking with professionals.
Speaking of networking… just do it! We know that networking can seem intimidating or sometimes just plain awkward, but the connections you make in college (and to some extent high school) will form the foundation of your business network as a young professional. Go to that networking event even if you’d rather sit in your room and binge-watch Netflix. We promise, future you will thank you for ditching the sweats in favor of business casual.
What jobs can you do with a Marketing major?
When most people first think of marketing professionals in the real world, they initially think of uber creative advertising specialists. While the creativity required for such a job appeals to many prospective marketing majors, many other students turn their backs on marketing completely because they feel they lack the necessary creativity. Fortunately for all students, studying marketing can open up an incredibly large variety of career paths, and most of them are not focused on advertising at all. The skills and knowledge you learn as a marketing major make you extremely versatile. On the more analytical side of the spectrum, marketing majors are frequently engaged in Market Research and Data Analytics. These jobs are mainly focused on consumer behavior and how to best gauge them. On the more creative side of the spectrum, marketing majors will be able to design the actual advertisements put out to the final consumer. This spectrum shows how flexible a degree in marketing really is and how there is a marketing job for any skillset.
Many young business students hope to do consulting work after they graduate, and marketing affords the opportunity to do so. Marketing requires a holistic understanding of a company’s goals, so consulting is a critical part of many marketing firms. Marketing majors can also easily take up jobs in a company that doesn’t even engage in marketing. Sales, Public Relations, and Human Resources are all popular places for marketing majors to deviate from their degree, while still utilizing the skills they learned while getting it.
Students majoring in marketing are also the individuals that have the proper skillset to rise to the top of any company. Understanding marketing means understanding the consumers in an attempt to maximize profit, which is the primary objective of any business. Marketing majors are better able to see and understand the big picture of a company, which makes them ideal candidates for upper management. Currently, more and more CEO’s are marketing majors than ever before. Marketing majors are essential to the growth and success of every business, for without them, companies tend to be myopic and stagnant.
Questions, comments, concerns? Let us know in the section below! Tell us about your thoughts or hesitations on becoming a marketing major. We’d love to hear about them!