Ethics

Ethics

While watching the news, you may hear stories of a company getting sued for distributing an unsafe product to consumers or for falsely advertising their products. In these cases, the company has not lived up to standards of business ethics, which encompasses the guidelines and values that play an essential role in a company’s decisions and actions. With this blog post, we hope to describe to you what the concept of business ethics and how it pertains to you. Business ethics directly influences the way a company advertises their products, prices them, and even interacts with competitors. Business ethics goes hand-in-hand with how a company assumes responsibility for serving and providing value for their customers.  

Many businesses believe that there is a trade-off between being ethical and being profitable. One of the biggest excuses businesses use when they are caught doing unethical things is, “Our first focus is for the profit of the company”. However, this is a false assumption to run a business with. Business ethics is crucial for the long-term profitability of businesses. Saying that there is a trade-off is a short term approach and no business can grow and thrive with this mentality. Managers who focus on the short-term profitability while ignoring ethical implications will eventually learn the hard way how wrong they are. For example, Wells Fargo engaged in unethical behavior of fraud all for the short-term profits. However, after the customers became aware of their business, there was legal action taken against Wells Fargo and they lost millions of dollars as a result. This caused them to suffer irreparable damage to their reputation and now consumer trust is at all time low. So the real question is “Is this type of behavior worth it?”, and the answer should be obvious.

As a marketer, it is your responsibility to assess the various ethical dilemmas your company may be presented with and make an educated decision. Claiming that your product can magically cure the common cold may improve short run profits, but is both unethical and illegal. However, while avoiding illegal actions like this may seem obvious, a tougher decision comes into play when marketers must decide whether or not to engage in dishonorable actions. These actions may include attempting to take advantage of uneducated consumers or luring consumers into taking dangerous actions such as going to a casino. Likely, actions like this will not create legal trouble, but can cause a negative reputation to form around your company, which will definitely impact future profits.

Consumers play a vital role in enforcing the necessity of ethics in business. Without consumers rewarding companies that behave ethically, and punishing those that fail to do so, there is no profit incentive for companies to strive for the moral high ground. Take for example ‘A Dog’s Purpose.’ The movie was set to do an initial premiere in mid-January, but shortly before the LA premiere date, PETA called for a boycott after finding footage of a German Shepherd being filmed in unsafe conditions under duress. In response, Universal cancelled the Los Angeles premiere in order to minimize bad press over the film and the studio, as it could result in a big hit in the box office. That last bit is the most important part. If consumers didn’t care about the ethical violation, then the “bad” press would not have harmed the company, since people would not have changed their movie-going habits. Universal is now far less likely to fund a film that requires the inhumane treatment of animals, since they know it could cost them a whole lot of money.

Business ethics is an important topic in today’s marketing world. Marketers and consumers around the globe should take time to think about what constitutes an ethical or unethical decision. Both the company and the consumer has a responsibility to uphold a standard of ethics that results in effective but also honest and respectable practices.

Questions, comments, concerns? Let us know in the section below! Tell us about your experiences with business ethics or your viewpoint on the topic.   We’d love to hear from you!

Thank you for sticking with us for the past few months! This blog started off as an assignment for our Marketing class but we never expected to enjoy it as much as we have. We appreciate all the views and comments on our blog posts and hope this blog has helped some of you and opened your eyes to the world of marketing. We are sad to say that this is our final blog and we hope you have enjoyed this past couple months!

FAQ: Marketing Majors

FAQ: Marketing Majors

For many of you loyal readers, the time is coming to start thinking about college majors or post-graduation plans. Maybe you have thought about going to medical school or law school, and those are definitely awesome degrees to pursue. However, have you ever thought about majoring in marketing? Often, marketing gets a bad rep as people assume it will be difficult to find a job or earn a high salary. We come bearing good news: this could not be further from the truth. The things you can do with a marketing degree are endless! Since we know some of you may have some misconceptions about marketing, we have answered a few frequently asked questions that might help you to better understand the advantages of a marketing degree. Maybe after reading this, you just might discover that marketing is right for you! Even if you are already in college, it might not be too late to consider marketing as your major.

Why should I study marketing?

First and foremost, everyone uses marketing. Whether we’re talking about firms or individuals, marketing is what makes sure people know about what you’re trying to sell. Because of its universality, marketing will always be needed, regardless of technological change. While some jobs will eventually be phased out as computers and AI become more and more advanced, marketers will still be in high demand. As long as there are goods, services, abilities, or ideas to be sold, marketers have a place in the workforce.

Marketing also surrounds us constantly, so it’s good to understand what companies are trying to encode, and how they’re using advertisements and certain strategies to do so. Social media, television, the internet, stores, and roads all have advertisements and marketing plastered all over them.

Speaking most practically, marketing can give you job opportunities that are incredibly diverse. We’ll address this more in our third question of the FAQ below, but it’s good to know that you’ll be learning a great deal of data analytics as well as creative skills. Marketing can be a forum for creativity and artistic talent in the business world.

How can I market myself to employers?

Get on LinkedIn! If you aren’t sure how to do that, or why LinkedIn is important, don’t worry, we’ve got you covered. Check out our very first blog post for more details on how to use the professional world’s secret weapon. In addition to LinkedIn, generally try to maintain a positive social media presence. Facebook, Instagram, and Twitter can help you land a job and not just hurt your chances. If, however, you’re posting pictures of you at a drunken tailgate instead of you winning a research award, it’s not going to aid in your job application process.

Be involved at your school. Academics are important, and you should definitely do well in your classes. But, you also need extracurricular involvement to really stand out. Business clubs often create the opportunity to do case competitions and practice real consulting skills that will absolutely involve marketing. However, if that’s not your jam, do whatever you’re passionate about. Whether you join the marching band or student government, being a leader on campus makes you extremely marketable to employers. Most colleges also offer on campus interview times or info sessions with companies looking to recruit. If you do go to an interview, make sure you’ve researched the company beforehand. Showing up without knowing anything can be embarrassing, and info sessions are a great way to learn more about the company and meet alumni from your school who work there. Be sure to take advantage of these opportunities and start networking with professionals.

Speaking of networking… just do it! We know that networking can seem intimidating or sometimes just plain awkward, but the connections you make in college (and to some extent high school) will form the foundation of your business network as a young professional. Go to that networking event even if you’d rather sit in your room and binge-watch Netflix. We promise, future you will thank you for ditching the sweats in favor of business casual.

What jobs can you do with a Marketing major?

When most people first think of marketing professionals in the real world, they initially think of uber creative advertising specialists. While the creativity required for such a job appeals to many prospective marketing majors, many other students turn their backs on marketing completely because they feel they lack the necessary creativity. Fortunately for all students, studying marketing can open up an incrediScreen Shot 2017-04-20 at 8.22.45 PM.pngbly large variety of career paths, and most of them are not focused on advertising at all. The skills and knowledge you learn as a marketing major make you extremely versatile. On the more analytical side of the spectrum, marketing majors are frequently engaged in Market Research and Data Analytics. These jobs are mainly focused on consumer behavior and how to best gauge them. On the more creative side of the spectrum, marketing majors will be able to design the actual advertisements put out to the final consumer. This spectrum shows how flexible a degree in marketing really is and how there is a marketing job for any skillset.

Many young business students hope to do consulting work after they graduate, and marketing affords the opportunity to do so. Marketing requires a holistic understanding of a company’s goals, so consulting is a critical part of many marketing firms. Marketing majors can also easily take up jobs in a company that doesn’t even engage in marketing. Sales, Public Relations, and Human Resources are all popular places for marketing majors to deviate from their degree, while still utilizing the skills they learned while getting it.

Students majoring in marketing are also the individuals that have the proper skillset to rise to the top of any company. Understanding marketing means understanding the consumers in an attempt to maximize profit, which is the primary objective of any business. Marketing majors are better able to see and understand the big picture of a company, which makes them ideal candidates for upper management. Currently, more and more CEO’s are marketing majors than ever before. Marketing majors are essential to the growth and success of every business, for without them, companies tend to be myopic and stagnant.

Questions, comments, concerns? Let us know in the section below! Tell us about your thoughts or hesitations on becoming a marketing major. We’d love to hear about them!

Five Qualities of an Effective Advertisement

Five Qualities of an Effective Advertisement

Every day, we are bombarded with advertisements from our TVs, mobile phones, and radio stations. Marketers are constantly reaching out in any way possible to showcase their products, highlight their features, and convince consumers to buy them. As you all know, certain ads and pitches are better and more effective than others. For example, you can probably name a few ads that you love, and if asked, recite it’s whole premise right there on the spot. Why do certain ads stick with us, and other fade away? Some commercials have the unique ability to evoke a certain emotion or manage to create a catchy tune or admirable character. Marketers must consider these factors of appeal when creating their ads in order to make them as effective as possible for their consumers. So, we made a list of what we believe are the top five qualities that make an advertisement strong and effective.

To see the ads we’re discussing, click the hyperlinked numbered qualities, and then check out the marketing analysis.

 1. Attention Grabbing

If there was ever a time to be loud and brash, it would be in an advertisement. Good ads demand attention from their audiences. Most online advertisements can be skipped in 5 seconds, which means that advertisers have 5 seconds to capture the consumer’s attention and the rest of the ad to keep it. Consumers are bombarded with all sorts of advertisements today, therefore, having an ad that stands out and differentiates itself is extremely important. While the “Dumb Ways to Die” advertisement isn’t perfect (since most people don’t even realize it’s a commercial for a Metro system), the graphics and the song grabs the viewer’s attention within the first 5 seconds. It is entertaining and different. In fact, it was so entertaining that the video went viral, garnering almost 150 million views on YouTube alone.

2. Emotion Evoking

Often, the consumer’s decision to buy a product or service is largely based on his or her emotional response to the ad. Using emotion in an advertisement gives the consumers a connection with the brand that transcends beyond a business decision. What we buy is a reflection of who we are to a certain extent, therefore, evoking the right type of emotional response is critical. The Thai Life Insurance “Unsung Hero” commercial is a prime example of emotions transcending all barriers, even culture and language. Regardless of whether you can understand the language or if you’re reading the subtitles (like us over here!), you’re rooting for the protagonist who goes out of his way to help everyone around him. And yes, he is a protagonist, because in a short three minutes, the marketers were able to create an emotional narrative with character depth that resonated with their audience.

3. Informative

For many consumers, especially GenX-ers, simply being exposed to a product/service is not enough reason to buy in itself. If they don’t believe that the promoted item is of superior value compared to competing products or services, they will choose to take their business elsewhere. This is why explaining the various benefits of whatever you are trying to promote (in order to convince consumers that your company can provide superior value) is a vital step for many products. In the case of cars, it is especially smart for Audi to be doubling down on the statistics and automotive details. With GenX-ers as their primary target market (most millennials aren’t looking for a luxury car), detail orientation is key to get people to buy. Many GenX-ers are also parents who focus on the safety features that cars can offer. Information is always good, but in certain industries, it’s very important. After all, comparison statistics are not going to sell a six-year-old on a new Barbie, but details on what clothes and shoes the doll comes with just might.

4. Memorable

You’ve all seen ads that are either: 1) Too dull to elicit any thought or 2) Exciting and possibly even funny, but don’t seem to promote anything. Unsurprisingly, these descriptions do not characterize a good ad; an effective advertisement creates an impression on the viewer, and, more specifically, that impression actually promotes the advertised product or service. Different ads may be more or less memorable to different people, but a good example of commercials that many people may remember are the “Mayhem” series of ads run by Allstate. These ads use humor to stick in the viewers’ minds and allow a good portion of time at the end of each commercial to ensure you know which company is being promoted. When we started brainstorming memorable commercials, the “Mayhem” ones were the first to come to mind, and we knew they were Allstate commercials. Especially considering we are not even their target market (most 19 year-olds are not actively looking to buy insurance), that’s a pretty spectacularly memorable commercial.

5. Persuasive

Ultimately, the biggest purpose of advertisements is to convince consumers to buy a product or a service, which means that ads must be persuasive. Persuasive advertisements are able to increase the demand for the product or service through all the strategies we talked about above. The advertisement must appeal to a consumer’s emotion, logic, and character. If anything is going to convince you to buy the new line of Apple products, it’s this ad. Fast paced, energetic, and full of information, graphics, and Apple’s iconic sleek modernity, the company has perfectly targeted its biggest fan base: millennials and GenX-ers. Persuasion is something of an x-factor in marketing, just that special je ne sais quois that makes an advertisement especially effective. Marketers are constantly looking to create an ad that will entice consumers and send them running to stores (or more likely their laptops these days) to make a purchase.

Questions, comments, concerns? Let us know in the section below! Tell us about some ads that you found to be effective and why? We’d love to hear about them!

Newsjack: What the Congressional Disapproval of FCC Internet Privacy Protections Means For Marketing and For You

Newsjack: What the Congressional Disapproval of FCC Internet Privacy Protections Means For Marketing and For You

What is this Internet Privacy legislation that everyone’s been discussing?

The House of Representatives passed legislation on Tuesday to remove new online privacy protections passed by Federal Communications Commision (FCC) that was set to be officially enacted in August 2017. The online privacy protections prohibited Internet providers (ISPs) from sharing sensitive information, such as browsing history, location data, app usage history, social security number and other information produced while using the internet without the knowledge and consent of the consumers. This was seen as a big win for privacy advocates who have been trying for years to convince the federal government the importance of stricter privacy laws in the age of Internet.

A large reason for the repealment stems from the perceived inequality between the regulations affecting the Federal Trade Commision (FTC) and the FCC. According to NPR, “The FTC’s privacy guidelines [applying to data collecting organizations like Facebook or Google] are less stringent than the ones passed by the FCC [applying to ISP’s] and they are implemented through investigations and enforcement, rather than pre-emptive regulations.” Furthermore, FCC Chairman Ajit Pai recently stated that, “My own core goal is to make sure that that uniform expectation of privacy … is vindicated through the use of regulatory framework that establishes a level playing field.”

So what does all of this mean?

In a recent article, The Washington Post explains the real-life impact of being able to purchase private data online. In short, the impact is entirely theoretical. According to privacy experts, because of the privacy policies that most internet service providers already have, this resolution will not suddenly allow them to sell your personal data. If internet service providers violate those privacy policies, they can be taken to court by state attorney generals as well as the FCC. In fact, they say that the most common way your data is going to be sold is already happening in the status quo. And guess what it’s all about? That’s right, marketing. Companies will work with websites that gather masses of data (think companies like Google or Yahoo!), and buy space to ensure that their ads will be seen by their target markets. However, your personal information never lands in the hands of those companies.

Echoing that sentiment, the Internet and Television Association’s official press release regarding the legislation passed in Congress was as follows:

“Today’s Congressional action to repeal the FCC’s misguided rules marks an important step toward restoring consumer privacy protections that apply consistently to all internet companies. With a proven record of safeguarding consumer privacy, internet providers will continue to work on innovative new products that follow ‘privacy-by-design’ principles and honor the FTC’s successful consumer protection framework. We look forward to working with policymakers to restore consistency and balance to online privacy protections.”

So it seems that the official stance of ISPs is that this legislation doesn’t really impact their day-to-day operations. However, this doesn’t mean that legally allowing this data to be sold is necessarily ethical or ideal.

Opponents of the decision are not keeping quiet. The Hill, a political journalism website and newspaper, notes that, “In order to stop treating ISPs differently the FCC is doubling down on treating one industry differently than another.” While the original reason for the repeal was to end the favored privacy treatment received by the FTC, it seems that after the repeal the FTC will now actually face more regulations compared to the FCC.

Let’s take a step back and look at the big picture impacts of this legislation, particularly their effect on marketing and you as an individual. In terms of marketing, the new legislation will now make it legal for internet service providers to observe consumer’s online behavior and utilize personal and financial information to start exposing online users to advertisements targeted specifically to them. For individual millennials, the impact is less clear. While some analysts say your data won’t be used much differently now than before, many consumers are (justifiably) concerned about this new legislation and their personal information. There are several easy steps that you can take to protect yourself. Many experts recommend using a virtual private network, or VPN for short. VPNs are known for their remarkable security of your data, especially when simply browsing the Internet. Also, don’t use the same passwords for all of your accounts. We know it’s hard to keep of all your accounts separate, but it is important to diversify your passwords. Lastly, use secure browsers and websites. The HTTPS version of a particular website is often much more safe than than the normal site, so use that whenever possible.

Interested in learning more? Here’s some suggested reading:

We’d love to hear your opinions on this topic. Do you think ISPs will decrease the strength of their personal privacy policies? Do you think ISPs being able to utilize personal data to target ads towards customers is a bad thing or a beneficial thing? Or have we missed a key point of contention altogether? Let us know below!

A Day in the Life of Addison (And His Countless Encounters With Marketing)

A Day in the Life of Addison (And His Countless Encounters With Marketing)

Marketing is all around us. In fact, you would be surprised by how many marketing-relating things you come across on any given day. Here’s a glimpse of a day in the life of Addison, a co-author of this blog and student at the University of Notre Dame, and just see how many marketing concepts he encounters!

8:00: Wake Up and Shower

While you might think that Addison’s shower doesn’t have anything to do with marketing, we have a surprise for you. As it turns out, it’s a great exercise for discussing how products are positioned and analyzing what role a specific customer has in a company. Addison has confessed to being a loyal Pantene purchaser. To keep his luscious locks shining, Addison wants to purchase the optimal conditioner. In his mind, Pantene is positioned as such a brand. Since Pantene makes consistent money off Addison’s quest for the perfect coif, Addison acts as a “true friend” to the company.

8:25: Go to Dining Hall for Hearty Breakfast

Every morning, Addison has the choice to go to the dining hall or another food source on campus. Based on his decision, the dining hall has a comparative advantage in terms of its product. Addison likes to stay active and healthy, so healthiness is an important factor in his decision making process. He also considers price. Since he has already paid for his meal swipes, going to the dining hall means incurring no additional costs for a nice and healthy start to the day.

9:15: Grab a Huddle Coffee on the Way to Macroeconomics Classblog 2.1

A large majority of Notre Dame students drink coffee from Starbucks or Au Bon Pain. Addison’s choice of Huddle coffee makes him a part of advertising for the Huddle. When he rolls into his Macro class, people will take note of the differently colored paper cup. And when Addison recommends Huddle coffee to his friends in class, he is participating in “word-of-mouth” marketing, which, since the Huddle Mart has virtually no marketing budget, can be a huge help.

10:15: Walk to CoMo For Multimedia Writing and Rhetoric

In this class, Addison learns about popular visual advertising techniques used by companies. Advertisements are the first things most people think of when they hear the word “marketing,” and it definitely does play a significant role in the marketing process. However, it’s very important to remember that marketing consists of much, much more than just advertisements.

11:30: Meet Up With Friends For Lunch in the Dining Hall

While Addison is enjoying a relaxing lunch with his friends, he notices a table tent flyer advertising the new nutritional label initiative by Notre Dame. The initiative lets students find out about the nutritional information of the dining hall food. Addison decides to find out exactly what he is putting into his body, so he goes on his phone to go to the Notre Dame mobile app to look at the nutritional facts. This is a very effective marketing strategy.  blog 2.2

12:15: Go Back to Keough Hall and Work on Writing and Rhetoric Paper Using MacBook

Addison is eternally grateful for the $1,200 his parents spent to buy him his MacBook, and he loves to show his gratitude by giving them shoutouts on Snapchat. By posting on Snapchat, he gives positive exposure of Apple products to his 350 followers and gets brownie points from his parents as they are loyal followers of Addison’s Snapchat as well.

1:15: Take a 20-Minute Long Nap

We’re betting that you are getting the gist of things at this point, and you are counting on a creative take on how marketing has influenced Addison to nap, or how Addison is impacting the world by catching some zzz’s. Sorry to disappoint, but maybe not absolutely everything is about marketing. Addison just likes naps.

1:45: Head to Debartolo Hall for Marketing Class

Enough said.

3:15: Walk Back to Keough Hall to Struggle Through Statistics Problem Set

Unfortunately, Addison is really frustrated with his statistics problem set and realizes he may need outside help to understand the material. Addison’s friend Luke Chval has been pumping up chegg.com as a service to help with his math and science struggles, but another friend Pat Lacy swears by just going to office hours. As he gathers information (the second step in the consumer decision process) to solve his recognized problem, relying on Pat and Luke is a great example of utilizing external resources for acquiring information.

6:30: Go to Rockne to Play Basketball

Addison then decides he needs a study break and heads to the nearby gym. Wearing Kyrie Irving model Nike basketball shoes, Addison is promoting Nike and giving them valuable brand exposure in the crowded gym. His stellar play also enhances the brand image of Nike, acting like a celebrity endorsement. Furthermore, the Cleveland Cavaliers gain brand exposure due to the promotion of one of their star players, Kyrie Irving.

7:30: Go to Subway

Addison has a bit of a social media following, and in order to satisfy his avid fans, he likes to keep them posted on his activities and interests, including his love for Subway. By posting a quick picture to Instagram during dinner, he simultaneously engages with the company online while also generating new interest for Subway among his followers.

8:15: Go on Social Media After Returning Home

Instagram, Snapchat, and Facebook all have ads these days and Addison is exposed to them every night. Increasingly, social media shapes how we perceive the world around us. The ads he sees influence his decisions the next day. Maybe if Starbucks has a promotion he notices on instagram, Addison will abandon his beloved Huddle Mart coffee and become a little more #basic tomorrow. More drastically, he might abandon his love of Pantene (the horror!) and switch to Dove conditioner if they’ve got a killer commercial.

8:30: Homework Followed By Sleep

During this time, Addison will be walking around his hall wearing a dope Coca-Cola t-shirt, giving them brand exposure and promoting their line of t-shirts. This line of t-shirts represents a brand extension for Coke.

Questions, comments, concerns? Let us know in the comments section below! We’d love to hear about all the marketing-related things you encounter in your everyday life.

LinkedIn: The Secret Weapon Everybody Knows About

LinkedIn: The Secret Weapon Everybody Knows About

Companies market their products every day through advertising, word-of-mouth, and social media. A product’s success often depends on how well it is marketed and presented to customers. Just like Doritos markets its flavored tortilla chips to consumers, it is important to market ourselves in order to build professional networks. We can think of ourselves as a product and begin to consider how we can market ourselves to possible future employers. With a population of over 7 billion people, it is important to make yourself stand out. We believe LinkedIn is a perfect place to start. According to LinkedIn, there are more than 40 million students and recent college graduates registered on the site. As the most prominent professional networking platform, it offers a great way to begin the process of building relationships and linking yourself with the professional world. What are your experiences, skills, and accomplishments? What distinguishes you from your peers? Just as a unique King in focus is sure to stand out in front of a row of uniform pawns, highlighting your singular characteristics can bring you to the forefront of the crowd. This is what LinkedIn allows you do. It lets you transform your relationships into concrete opportunities. Yet, in order to get the most out of LinkedIn, we must take into account the basic steps and considerations of LinkedIn, and that’s what we are here to describe to you.

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Making an Informative and Appealing Profile

  1. Describe Your Education
    • Make sure to add both your high school and university information so that your account connects to the official university page.
    • Include all high schools/colleges you have attended.
  2. Highlight Your Experience
    • Add all your relevant information, including documents and pictures if they apply.
    • Add all important or prestigious jobs.
    • In the descriptions, explain what you accomplished while you were at that job.
    • Be sure to include all volunteer experience, as most employers value this type of experience.
  3. Show Your Accomplishments
    • Fill out the summary field with your best accomplishments.
    • Honors and Awards: include nationally recognized awards such as National Merit or AP Scholar Awards, as well as college-specific awards such as the Dean’s List or a research award.
    • Languages: Make sure to include any languages you know and your level of fluency with them. Knowing a language can sometimes single-handedly land you a job.
  4. Demonstrate Your Skills
    • Add any relevant skills you have. Later on, your connections can endorse you for these skills if they feel they can vouch for your abilities.
    • Most people begin by listing some common skills like public speaking, Microsoft PowerPoint, and leadership. Make sure you put down leadership! Every student has that ability, and it can help round out your profile.
  5. Polish Your Brand
    • Add a professional (or at least professional-looking) headshot: Photos are the first impression your potential future employer receives, so make it count. According to Forbes, profiles with headshots get 21 times more views.
    • Include your location (so employers can determine if you are in their area). People will also use this as a way to confirm that you are who they think you are. There are a lot of John Smiths on LinkedIn, but there are fewer John Smiths from Columbia, Maryland who attend the same University as you.
    • Determine your headline. Do you want it to say “Student at xyz University” or “Intern at xyz Company”? You have options, decide what you want people to identify you as at first glance. Make it informative, but also keep it succinct and professional.

Expanding Your Network

  1. Join a University Alumni Group (if applicable)
    • Practically every full-time University has an extensive Alumni page that displays the profiles of Alumni using LinkedIn. You can use this page to connect with these alumni and also to see certain job openings at the actual University.
  2. Join a High School Alumni Group (if applicable)
    • Many high schools are not large enough to justify an official alumni group, but if yours does, be sure to join it!
  3. Connect with people via email
    • Email contacts can be easily imported into LinkedIn. Once you have these connections, LinkedIn will suggest people that you may know based on your experience, connections, education, and location. Getting these first connections is essential to starting your network.
  4. Ask for introductions
    • If for some reason you need to reach out to a second-degree connection (someone who is connected to one of your connections), there’s an easy button that lets you ask your mutual connection to introduce you. This can be helpful for trying to get your foot in the door.
  5. Make Yourself Findable
    • While it is extremely beneficial to connect with people you already know, sometimes random connections can provide quality opportunities. First of all, make sure your profile is public so that curious viewers are not turned away. Additionally, copy your unique LinkedIn URL and paste it in other social media sites to help gain exposure.

Now it’s your turn! Click on the link to begin on one of your largest career steps. https://www.linkedin.com

And for more information, be sure to check out http://www.leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/ which provides you with more tips and tricks to navigate LinkedIn.

Questions, comments, concerns? Let us know in the comments section below! We’d love to hear about your experiences as you take on the world of marketing and LinkedIn.